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DYSON - OWIND
2023
TEAM:
GABRIELE MERCADO
GEMMA COOK
MEHERA KALANTRI
FORTUNE ADUJOA

MOTION
BRANDING
This project is a partnership between the Dyson Creative team, and O-Innovations Limited – the 2018 UK international winners of the James Dyson Award.

Creative brief
As a team, we developed a visual identity for the O-Wind multi directional wind turbine. We also introduced the concept of O-Wind Turbines in sponsorship by a third party to. demonstrate how it could be co-branded.

The problem
Capturing wind in urban environments

There are over 11,000 traditional wind turbines in the UK which generate 25% of our electricity. With hundreds of high rise buildings in central London alone and 60% of Londoners living in apartment blocks, space is very limited. Wind is chaotic and multi-directional as a result of being trapped between buildings, dragged down to the streets, and pushed up into the sky. 

The solution
O-Wind Turbine

O-Wind Turbine is a sphere with geometric vents. It sits on a fixed axis and spins when wind hits it from any direction. When wind energy turns the device, gears drive a generator which converts the power of the wind into electricity. This can either be used as a direct source of power, or it can be fed into the electricity grid.





 




SAVOY O’CONNOR 2023